The web design industry goes through some sort of evolution cycle every year to stay updated with latest trends and technology.
This year some of the great website design includes AI-powered chatbots, VR, and immersive storytelling trends to leave a permanent mark on the industry. Certainly, we will also see a lot of last year’s trends continue to shape and impact the web design space.
10 Examples of Website Design Trends of 2020
In this blog, we have listed some of the design innovations that can give any website a serious refurbishment in 2020.
1. Minimalism as well as Whitespace
Now a days many are moving towards the trend of minimalism. This does not mean that you should miss something. Even elite designers in 2020 are using minimal as well as whitespace to design asymmetric designs which looks appealing and pleasant to eyes.
2. Dark Mode Design
Now even big brands such as instagram as well as facebook have added dark mode in their UI. They look appealing and everyone is loving it is because the dark background is used with bright text as well as elements. This makes it easy to read for all the users.
3. Break the typography bonds
Though this is in trend now but the user or designer need to keep in mind that thought they are using different fonts but it should give feel as well as proper message. It basically has more of the art than the information.
4. Use of Illustrations as well as realism
Now the trend in 2020 comes with the illustration as well as photos to make this attractive. Though this is also kind of breaking of rules but it comes with new style. It is taking along both illustration as well as reality.
5. Use of liquid animation
Now a days most of the websites have some or the other kind of animation in them. It brings some fun factor in the design. It can work great when we need to show the transition. The motive is to use this is to speed of the movement of the animation. The goal while using it is that it should be smooth, perfect, pleasant and at the same time gives the realistic look.
6. Use of 3-Dimensional Art
To give more realistic touch as well as feel to the web design. Many designers now a days have started using 3D art as this gives depth to the site. This trend is mainly seen the year 2020 only and I am sure we will see more of it in the coming years as well. It brings enthralling factors which many of the users have never seen.
7. Adding audios to the site
Though it was not in trend earlier. But people are more towards listening to what is written than reading the content. Most of the sites now a days comes with this amazing feature of adding audios to the websites. This is undoubtedly trending feature.
8. No more single colors
Now, designers are more in favour of using gradients than using single colors. Earlier it was not that much in use. But in the year 2020 it has made a big roar. Here, they are using bold text with the gradient backgrounds which are attracting many users.
9. Navigation is now streamlined
This streamlined navigation helps in provides visitors precise look of the website. As, it takes them directly to what they are looking for as well as its beneficial for the business as well to see what are they thinking to show to the visitors. This less navigation thing helps the users to be more attracted towards the site.
10. Overlapping of the layers
This trend of overlapping of the layer helps in connecting element to another. The best thing that most of the designers like about this is that it works with almost every type of design. You can overlap anything be it layers, images, videos and even other UIs.
A few trends which were popular a few years back.
1. VR and 360º video
One of the best example of how VR and 360º video can be incorporated into a web design is by creating a breath taking, interactive experience can be seen in Peugeot 208’s promo campaign that utilizes both technologies to showcase a new product.
Peugeot 208 promo video takes benefit of the VR and 360º video experience
Google’s Daydream VR headset is at the forefront of this movement, increasing the imagination of how the technology could be adapted for everyday use, but other brands like PlayStation, HTC, and Microsoft are also applying this technology. VR and 360º videos are the latest trends in the web design space.
2. Use of Card design and grid layouts
With the huge popularity of Pinterest, card design layouts continue to shape and influence web design trends and more is yet to be seen in 2017. The simplicity, organization, flexibility, responsiveness makes it so appealing. Grid layouts are particularly appropriate for pages with an abundance of data, as they make the information more accessible and attractive. htmlBoutique is a renowned well-known web development agency based upon the grid layout to create exclusive compositions of case studies and give their portfolio an extra oomph factor that sets it apart from other agencies.
htmlBoutique use the card layout for organizing their case studies into grids.
Tumblr and Dribble are some of the most famous examples of card layouts which are used to create a pleasant browsing experience and showcase content in a neat way.
3. AI-powered bots and conversational interfaces
In terms of visuals, bots will significantly influence how designers think about creating websites. These bots are going to be more accurate this year, allowing businesses to automate communication and sales. Implementing powerful tools like Letsclap, businesses will be able to connect with their customers via messaging apps like WhatsApp, Facebook Messenger or WeChat, providing customized customer support.
By integrating with Chatfuel, brands can build a Facebook bot without any knowledge of coding.
Many people around the world use Facebook Messenger , so the use of Bots for Messenger was a welcome addition to the toolkit of communication channels for businesses of all kinds. Any brand can build and integrate a Facebook bot without any prior coding knowledge. Integrations with tools like Chatfuel make the setup process so simple that it’s becoming uncommon not to use a customized bot.
4. Images with Real people
It has been observed that images of real people have a better chance at converting visitors to clients. To attract and engage customers, brands are implementing real-life images that contribute to the visual story of their site.
Depositphotos’s guide to visual trends in 2017 predicts the comeback of 90s-style photography.
5. Intuitive Forms
Forms are crucial part of any website and they are used for various purposes like for registration, bookings, checkout, customer feedback, subscriptions, and much more. They are an integral part of any website that’s main goal is to interact with visitors and should be given special attention during the design phase. User-friendly, intuitive forms enable businesses to streamline their processes, gather customer data more effectively and eventually, make more money. Whereas cluttered and clunky forms, can ruin the whole user experience.
CaptainForm, a WordPress plugin that lets businesses build interactive forms
This year, people are adopting WordPress plugins like Captain Form that help businesses to build intuitive web forms using customizable templates. In 2017, companies are accepting this trend to save time, better connect with the users and provide a more uninterrupted user experience.
6. Implementation of Web App Functionality
One trend that is growing in 2017 is the use of progressive web applications. These applications are the combination of the best features of the web, mobile apps and take advantage of the vast web ecosystem, plugins, and much more. They are also simple to code, deploy and maintain. For instance, if you want to start selling event tickets on your WordPress website, there is no need to develop a fully functional web application.
Using plugin like Tickera that can turn any static site into a full-fledged ticketing solution. Growing number of high-quality plugins and sophisticated APIs suggests that 2017 will be the year where more websites are adopting web application features and interactive UI elements.
7. Use of Micro Interactions
There is a famous saying, “The details are not details. They make the product.” Well-designed micro interactions are extremely influential and can define the whole product. Some tools like Proto.io, can enables designers to quickly test and iterate their web and mobile application designs.
Proto.io is a fully-interactive tool allows UI designers to quickly build and test new interfaces.
Once established in the brain, micro interactions become incredibly powerful UI weapons because they help designers create intuitive experiences and streamline the web interactions.
The above listed trends are to watch out for the year 2017. It is advisable to implement these trends which can make you stay ahead of the curve. It’s going to be an amazingly exciting year for the web design industry.
Hopefully, these trends have introduced you to some new web design patterns you weren’t aware were becoming popular. Have fun designing your sites, but remember, you don’t have to use something just because it is trendy. Make sure that improves the overall user experience. To know more about UI and web designing explore our web designing courses.
Meeting user expectations and delivering tailored experiences will be of supreme importance in 2017. In case you feel anything else needs to be added that will be beneficial in the web design industry this year, then please share your ideas in the comments below.
