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Search Engine Marketing Basic Quiz

Best search engine marketing quiz to test your knowledge level

4.5/5 (Rated by 575+ Students on Google)

SEM play a major role in enhancing the success rate of every business nowadays. It is one of the main practices of digital marketing. If you just starting learning it then you must try this beginner level quiz. We have prepared this quiz with top 20 multiple choice and true and false questions. Play this quiz and examine your knowledge in search engine marketing.

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1. Which match type you will use if you want to show your ad for a specific search term only?

Broad

Phrase

Exact

Negative

2. What CTR stands for?

Click to Rate

Click thorough Rate

Click through Rate

Click thorough Ratio

3. Use ___________ to target your nearby audience for your ads. This will help you in promoting your local business.

Keyword match types

Geo Fencing

Geo Targeting

Phrase Match

4. Select the standard character limit for a “Description” in an ad?

150

5. Which of the following practices is not recommended to follow while building a keyword list?

Keep your audience in your mind while creating the list

Create groups of the similar keywords and add them into ad groups

Add at least 30 to 40 keywords in an ad group

Include general keywords to reach people

6. Is it true that you cannot change or edit the time zone and currency in the PPC account?

Yes

7. How to target multiple keywords with the same ads?

Use the method of remarketing

Add broad match type

Create different adgroups

Target different locations

8. Which match type you will use to target specific keywords, even if they’re a part of any longer query?

Exact

Negative

Broad

Phrase

9. Choose one of the following points that is not true about creating an ad?

Add as many keywords as you can in the headlines and descriptions

Include offer details, prices, and promotions

Add relevant keywords

Write the unique headlines

10. Quality Score is a combination of

Budget, keywords and landing page

Keywords, ad content, and landing page relevancy

Competitor keywords, impressions and clicks

None of the above

11. What should you use to not display your ads for the search query “free courses”?

Add “free courses” as an phrase match keyword

Delete the ad copies which are displaying for this query

Use “free courses” as a negative keyword

Ignore such results

12. Pick up the right formula of Ad Rank

Maximum cost-per-click (CPC) bid only

(Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget

Maximum cost-per-click (CPC) bid x Quality Score

None of these

13. Pick up one of the following strategies which doesn’t come in the category of Automatic Bidding Strategy

Target CPA

Maximize Clicks

Manual Bidding

Target ROAS

14. Which metric determines where your ad will be shown in search results?

Quality Score

CTR

Ad Rank

CPC

15. Which of the given location settings should you choose if you want to show your ads only to those people who are physically available in the locations targeted by you?

People who are in your targeted locations

People who are not currently in the location but they are searching for it

Both 1 and 2

None of the above

16. What bidding strategy would be best to target for an advertiser who wants to display one of his text ads above the position of his competitor for all possible times based on his current daily budget?

Use Search Page Location Bidding Strategy

Use Outranking Share Bidding Strategy

Cost-per-thousand impressions Bidding Strategy

Use CPA Bidding Strategy

17. elect the standard character limit for a “Headline” in an ad?

18. Quality score comes under the range of

0-10

1-20

0-50

1-15

19. Select the budget delivery option that is most appropriate if you want your PPC platform to display ads evenly throughout the whole day.

Standard

Accelerated

Optimized

Scheduled

20. What is the first step you should take while creating a PPC campaign?

Select audience

Create ad copies

Search for keywords

Testing of the ads

21. Do negative keywords help in rejecting the irrelevant clicks to an ad?

Yes

22. Which is the most recommended tool for keyword research in PPC marketing?

SpyFu

SEMRush

AHREF

Google Keyword Planner

23. An advertiser has to pay for his ads on Google search when:

His ads get a click

His ads get 1000 impressions

People call his business

All of these

24. How do we calculate CTR?

No. of Impressions/No. of Clicks

No. of Clicks*No. of Impressions

No. of Clicks/No. of Impressions

There is no specific formula

25. Ad rank is a combination of quality score, ad copy and landing page relevancy.

True

False

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This search engine marketing quiz is just a part of our digital marketing quizzes series. Dozens of quizzes are available for you to check your core concept knowledge and for evaluation. Attempt all the similar digital marketing quizzes and be familiar with your conceptual and logical knowledge. After that please remember to explore our offered elite digital marketing classes in Delhi if you want to learn more.