•Adobe After Effects, Adobe Premiere pro, FCP

Video Editing for Social Media: Tips for Editors and Brands

Video editing is an effective way to make your videos look more attractive and engaging. People like entertaining videos. Video editing is not just about making a video engaging; it has its process. The process includes cutting unwanted clips, splitting the video, adjusting clips, adding sound, improving audio, and much more. This blog guides you through making video content for social media, films, advertisements, and presentations.

Understanding Platform-Specific Video Editing Strategies

Editing Strategies for YouTube

YouTube is a platform where you can find videos of your choice. On YouTube, you can get any kind of video whether it’s about study or entertainment. This platform provides long videos, short videos, tutorials, and vlogs. It is the oldest video sharing and streaming platform by Google Inc. It offers an unmatched experience to all types of users, from kids to adults.

Video Editing Tips for YouTube

Strong Introduction: The first 10 seconds of your video should be attractive and interesting for the audience.
Easy Transition: The transitions you use in your video should maintain flow and avoid sudden changes.
Captions and Subtitles: Your video should have an engaging caption, and most people prefer to watch without sound, so add subtitles in your videos.
High-Quality Thumbnails: A good editor will create thumbnails that look engaging and attractive.
Background Music and Sound Effects: Use copyright-free music to avoid copyright charges and this will increase the interest of the viewers.
B-Roll and Overlays: Use additional footage and text layers to make your video look more dynamic and energetic.

Video Editing Suggestions for Instagram

Instagram is a very popular platform among today’s generation. Everyone wants to post their videos, show their talent, and wants to entertain people. On this platform, you can create reels, short videos, IGTV, and feed videos. IGTV allows you to post long videos, short stories, and feed videos, which maintain the consistent presence of the audience on your profile.

Video Editing Tips for Instagram

Short edits: You should create short videos that are interesting and to the point.
Vertical Format: If you want to utilize the space, you can use a 9:16 aspect ratio for stories and reels.
Bold Text and Graphics: Use text layers to highlight key points, as some users prefer to watch videos without sound.
Face-Paced Transitions: There are many types of cuts in video editing. You should use bright cuts, modern effects, and smooth motion graphics to preserve viewers and to create a visually appealing experience for Instagram users.
Trendy Music & Sound: Use music that is in trend and sounds that make your video look more engaging.
Consistent Aesthetic: You should maintain a color scheme and style for your videos that matches your brand.
Hashtags and Captions: The most important thing is to use trendy hashtags that match your video, and the caption should be short and to the point.

Suggestions for TikTok Editors

TikTok is a famous social media platform used by creators to make short videos like Instagram and YouTube Reels. The platform focuses on creativity, consistent user experience, and originality in the content people are posting. This also helps creators to experiment with new editing styles and work on new skills. In this application, people can use eye-catching effects, trendy sounds, and transitions.

Editing Tips for TikTok

Jump cuts and fast edits: Keep changing the scenes in the video; this will make your video look attractive and engaging.
Popular sounds and effects: If you use trendy sounds and effects it will increase the visibility of your videos.
Text-to-speech and auto captions: In this, you should enhance accessibility, strengthen engagement, and enhance user retention by ensuring content is accessible for all users.
Green screen and AR filters: To make your video look eye-catching, you can use TikTok’s built-in-effects and use green screen to keep changing the background as this looks more attractive.
Engaging Hook: Try to capture the attention immediately by adding bold visuals, engaging questions, or unexpected movements during the first five seconds.

Video Editing for Facebook

Facebook is a platform where you can find long-form videos and short-form videos. Making it an adjustable platform for different types of content. People are interested in using Facebook because it provides video ads, easy tutorials, live streaming, and narration that relates to the audiences.

Video Editing Tips for Facebook

Use the right aspect ratio: If you want your users to have a good experience, then you should use a square (1:1) or landscape (16:9) format.
Hook viewers’ attention: The first five seconds of your video should be attractive and attention-seeking to keep your viewers engaged.
Add captions: If you want your video to look more informative or beautiful and you should add good and meaningful captions.
Tell a story: To attract the viewers, narrate an emotional or inspiring story that connects with the Facebook audiences.
Design eye-catchy thumbnails and titles: Create eye-catchy thumbnails that will increase video clicks and viewers.
Optimize live videos: While livestreaming videos, add layers, engaging elements, and good-quality visuals to keep engaged and involved.

General Video Editing Tips for Success on Social Media

Except these platforms if you use these 5 tips mentioned below, your video will look more beautiful. Successful video editors edit their videos with these tips in mind, and as a result, they earn well as video editors.

Videos Should Be Mobile-Friendly

As you know, most people prefer to watch movies, videos, etc. on their mobiles because it’s accessible for them and they can carry it anywhere. So for this, you can use vertical and square formats for videos to make your videos look good on mobile.

Go for HD High-Quality

To make your videos look attractive, use HD resolution (1080p or higher). This will leave a good impression of your videos.

Add Captions and Subtitles

A video looks incomplete without a caption, so add a caption related to the content of your video. Add subtitles to your video for the audience who prefer to watch videos without sound.

Keep a Consistent Look

If you are creating a brand make sure that the look of your company is consistent in your video. Means prepare a proper theme for your business. This theme should be followed everywhere in your video.

Optimize Video Length as per the Platform

Create videos according to the platform you are using, as there are different demands per platform. YouTube, Instagram, TikTok, and Facebook accept different lengths. Check out the given detail, please.

YouTube – 8-12 minutes
Instagram Reels & Stories – 15-30 seconds
TikTok – 15-60 seconds
Facebook – 1-3 minutes

Best Tools or Software for Video Editing

For video editing, you should use famous tools like Adobe Premiere Pro, Final Cut Pro, and many other apps. Stay updated about the trends in effects, songs, memes, stories, etc. Use the above steps mentioned according to each social media platform to gain audience and traffic.

Conclusion on Tips for Social Media Video Editing

At ADMEC Multimedia Institute we provide the best courses for video editing for different social media platforms to our students. Editing is not just about cutting the clips and adjusting them, it’s about how you can create a video that attracts the audience and keeps them engaged. Videos are like storytelling.

Whether you are creating a detailed video or a short video, make sure that the content is mobile-friendly, human-friendly, and is in good quality. Using the right techniques can make you grow on any social media platform. In our institute, we have experienced video editing faculties, and they will provide advanced video editing training and support to students.