Multimedia can be anything and everything which you watch and listen in a form of text, photograph, audio, video and much more. In most of the industries, whether hospitality, aviation, banking, insurance, science and technology etc, use of multimedia in different fields can be seen.
It is being used in almost every field, either for publishing something or for some other purpose.
Another identical term used for multimedia is ‘rich media’. Creating such kind of content is a challenge, but with modern means of technology and the expertise of software valuable resources can be created. The multimedia software that are available in market helps in developing content that is creative, stimulating and eye-catching.
In this present epoch of communication, everything needs to be advertised, whether it is news or any piece of information. With the opening of more and more TV channels, ad agencies, event management companies, the requirement of media has really increased.
Importance of Multimedia in Various Fields
Multimedia is everywhere whether you are at a railway station looking at the schedule screens or watching your Television or using your mobile. It has changed everything from manufacturing to the advertising and education to healthcare industry. It has revolutionized everything everywhere not only in India but also the entire world.
1. Use of Multimedia in Advertising Industry
Advertising has changed a lot over the past couple of decades, and this is mainly due to the increased use of the internet in business. Multimedia plays a great and a vital role in the field of advertising. As whatever it is whether print or electronic advertisement, they first are prepared on the computer by using professionals’ software’s and then it is brought in front of the target audiences.
Some of different types of advertising are:
- Print advertising
- Radio (audio) advertising
- Television (video) advertising
- Digital advertising
- Display Ads
- Video
- Social
- Mobile advertising etc/
2. Use of Multimedia in Education
In the area of education too, the multimedia has a great importance. Talking particularly about the schools, their usage has a significant role to play for children also. It is broadly used in the field of education and training. We used audio for imparting education even in traditional method, where charts, models etc. were used.
Nowadays the classroom need is not limited to that traditional method rather it needs audio and visual media. With the use of multimedia everything can be integrated into one system. As an education aid the PC contains a high-quality display with mic option. This all has promoted the development of a wide range of computer-based training like online training.
3. Use of Multimedia in Mass Media and Journalism
It is used in the field of mass media i.e. journalism, in various magazines and newspapers that are published periodically. The use of multimedia plays a vital role in a publishing house as there are many works of newspaper designing and other stuff also.
Nowadays it’s not only the text that we can see in the newspaper, but we can also see photographs in newspaper, this not only makes newspaper a perfect example but will also explain the worthiness of hypermedia.
4. Use of Multimedia in Gaming Industry
One of the most exciting applications of multimedia is games. Nowadays the live internet is used to play gaming with multiple players has become popular.
In fact, the first application of multimedia system was in the field of entertainment and that too in the video game industry. The integrated audio and video effects make various types of games more entertaining.
5. Use of Multimedia in Science and Technology
Multimedia had a wide application in the field of science and technology. It is capable of transferring audio, sending message and formatted multimedia documents. At the same time, it also helps in live interaction through audio messages and it is only possible with the hypermedia. It reduces the time and cost can be arranged at any moment even in emergencies.
At the same time, it is useful for surgeons as they can use images created from imaging scans of human body to practice complicated procedures such as brain removal and reconstructive surgery. The plans can be made in a better way to reduce the costs and complications.
6. Use of Multimedia in Pre-Production
Pre-Production comprises of everything you do before you start recording of audio or video. This phase of your project is extremely important. Everything you do in pre-production will save time and aggravation during production and post-production. The techniques shown will include: how to design storyboards, including how to show correct camera angles for the scene, writing your story, and how to use video transitions can be done with the help of multimedia.
7. Use of Multimedia in Post Production
It is the final step of production involves editing scenes, adding various transition effects, addition of voice to characters, background score, dubbing and much more can be done using multimedia technologies.
It is the era of NLE or non-linear editing which is completely done with computers software.
All types of animations are the product of multimedia technologies from Tom and Jerry to Chhota Bheem.
8. Use of Multimedia in Fine Arts
In fine arts, there are multimedia artists, who blend techniques using different media that in some way incorporates interaction with the viewer. One of the famous artist is Peter Greenaway who is blending cinema with opera with the help of all sorts of digital media.
There is a new term for such artists i.e. digital artists. Digital artists are those who use computer apps to create digital paintings, matte paintings, and vector illustrations of all types.
9. Use of Multimedia in Engineering
Software engineers often use multimedia in computer simulations for anything such as military or industrial training. It is also used for software interfaces which are done as collaboration between creative professionals and software engineers.
All the minute calculations are done with multimedia only. Tons of powerful apps available for engineers to use.
10. Use of Multimedia in Research
In the area of mathematical and scientific research, multimedia is primarily used for modelling and simulation. For example, looking at a molecular model by a scientist of a particular substance and manipulate it to arrive at a new substance.
11. Use of Multimedia in Architecture & Interior Designing
Gone are the days when architects and interior designers used to plan everything manually which was completely inaccurate and unprofessional. Now due to multimedia there are various software like AutoCAD, Revit, SketchUp, 3Ds Max which can be used to create 2d plans, plan rendering, and realistic walk-through of a project easily.
Multimedia has increased productivity of this sector enormously by improving quality and accuracy to the architects and interior design professionals.
Offered courses in architecture and interior designing.
12. Use of Multimedia in Fashion Design
Fashion design is the industry which has leveraged the complete creative power of multimedia. Fashion designers use multimedia right from the planning to the publishing, in every stage.
They sketch, paint, and prepare 3D models using multimedia only. They prepare special background music for their shows too.
13. Use of Multimedia in Artificial Intelligence
AI or artificial intelligence although very old invention of multimedia industry done by scientists in late 50 i.e. in 1956 but it is one of the hot talks recently due to the availability of huge digital data.
AI is giving a huge career opportunities with is subsets – Machine Learning (ML), Deep Learning (DL), and Data Science.
Salary Packages in Multimedia Industry
After completion a professional course from a reputed institute like ADMEC MULTIMEDIA, one can opt for different gratifying professions, such as graphic designer, layout artist, image editor, template artist, web designer & developer, audio/video editor, game designer, 3D animator and presentation artist, in various industries.
Such professionals are one of the highly paid professionals in the world. Salary packages varies profile to profile and location to location, so I will give you an idea about the salary package in Delhi and India only.
Multimedia professionals can be divided in 3 parts:
- Fresher with no art/ design background – Salary Package (Rs. 15,000 – 30,000)
- Fresher with art/ design background – Salary Package (Rs. 25,000 – 40,000)
- Experienced Multimedia Professional with 1 – 3 years of experience – Salary Package (Rs. 35,000-70,000)
Note: Above Salary Range is in Indian Rupees and an estimation for India and specially for Delhi and its nearby areas only.
Scope for Multimedia Professionals
Multimedia graduates find employment with:
- Games development companies
- Interface and Graphic Design firms
- Educational institutions
- Film production companies
- Website development companies
- TV networks
- Online magazines & newspapers
- Marketing companies
- Public relations companies
- Advertising companies
- Self-employment
- IT companies
- Music video organizations
Who can Join Multimedia Courses
Individuals with a creative mind and ability for handling computer application like Adobe Photoshop, Illustrator, CorelDraw, InDesign, AutoCAD, 3Ds Max, Adobe Premiere Pro etc. can choose diploma or certificate multimedia courses to let enhance their creativity and learn different traits of the trade.
An individual can opt for multimedia courses at both graduate and postgraduate levels. Participants are encouraged throughout the course to experiment and develop an individual approach to communicating their ideas to the world, translating self-expression into appropriate artifacts.
Note: Intermediate or 12th or equivalent is required.
Jobs in multimedia industry are highly rewarding, as there is always a scope for innovation to make the multimedia content unique and attractive. The comprehensive multimedia courses in Delhi offered by ADMEC include sketching visual grammar, user experience, illustration, image manipulation, video editing, web design, web development, app development, architecture & interior design, 3D animation, visual effects, post-production etc.
Few Very Popular and Job Oriented Multimedia Courses
- Multimedia Master Plus Course – 36 Months
- Multimedia Master Course – 24 Months
- Multimedia Standard Course– 18 Months
- Advertising Design Master – 18 Months
- Advertising Design Standard – 12 Months
- Advertising Design Course– 12 Months
- Graphic Master Plus – 12 Months
Multimedia courses are becoming prevalent among students and professionals who want to upgrade their skill set or looking to explore creative and dynamic career options.
Many students enroll for the multimedia diploma courses to enhance their chances of getting top jobs in the industry. Individuals with a creative mind and flair for handling different software can choose one of the above-mentioned courses to let loose their creativity and excel in this field.
