With increasing competition, it has become extremely difficult for companies to reach and interact with audiences to form a bond that lasts long.
Companies are trying hard to push their virtual and physical boundaries and investing heavily on graphic designers so that they can present their brand differently.
Business stationery has maintained it prime position in terms of creating awareness for brand. Custom stationery depicts the professional behavior of the company. Till today, it is considered as one of the most efficient marketing tool.
Quality business stationery helps in the network growth and represents how welcoming and appreciating business is towards clients.
Stationery consists of printed envelops, letter head, brochures, visiting card, poster, flyer, cd level, cd cover, packaging, calendar, press advertisement etc. The sizes of each design is different from other.
If you are attaining graphic design training and want to be an expert designer then you really need to know the standard sizes of all the major stationery designs. In this blog we are going to check out the standard sizes of stationery designs which are as follows: –
List of stationery items:-
| Logos Visiting Cards Envelops CD Covers Flyers Packaging Covers Books | Letter Heads CD Labels Posters Press Ads Mouse Pad Designs Brochures Calendars Illustrations etc. |
Standard Stationery Design Sizes
Visiting Card
A card that consists of a name, logo and address of a person. It is also called calling card. Generally, it is used for business and formal social visit.
Sizes– 3.5’’ x 2.25’’
3.25’’ x 2.25’’
3.25’’ x 2.0’’
Bleed area– 0.125’’
Crop marks– 0.0625’’(half of bleeding area)
Margin– 0.125’’
Letter Head
It consists of a name, logo and address. They are used in companies etc. Doctors also use it for writing prescription.
Size– 8.5’’ x 11’’
Bleed area– 0.125’’
Crop marks– 0.125’’
Margin– 0.5’’
CD Label
It is a compact disc which contains data. It is used to store, play and record audio and video in digital form. It consists of logo, address of the company. It is invented by James Russel. First compact disc was performed by Claudio Arrau. The first cd player CDP-101 was released in 1982.
Sizes– Outer circle size – 4.7’’
Inner circle size – 1.675’’
CD Cover
A cover is to surround a CD. It is the most important thing to sell your CD. A stylish cover to save your cd. It consists of the address, and logo of a company.
Size– 5.25’’ x 5.25’’
Bleed area– 0.125’’
Crop marks– 0.0625’’
Margin– 0.5’’
Envelope
It is to wrap something completely. We find it many places such as companies, post offices etc. It was discovered by Jacques de Morgan in 1901 and Roland de mecquenem in 1907. It was developed in China. It consists of logo, address of company.
Size– 9’’ x 4’’
Bleed area– 0.125’’
Crop marks– 0.0625’’
Margin– 0.5’’
Poster
It is a printed paper which is designed to attach on a wall. First poster was created by Toulouse-Lautrec in 1891. It consists of both text and images, logo, punchline, offers, address etc. They are find at many places such as, cinema halls, metro stations etc.
Size– 8’’ x 11’’
Bleed area– 0.125’’
Crop marks– 0.125’’
Margin– 0.5’’
Flyer
It is a type of paper advertisement which is used for public distribution. We see them in colleges, institutes and many places. They consist of brief detail and they are small part of brochure.
Size– Letter size (8.5 x 11.0 in)
Bleed area– 0.125’’
Crop marks– 0.125’’
Margin– 0.5’’
Press Advertisement
It is a form of display advertisement which consists the printing of newspapers, magazines, journal etc.
Size– 8’’ x 11’’
Bleed area– 0.125’’
Crop marks– 0.125’’
Margin– 0.5’’ Depends on size of the artwork
Calendar
It is an arrangement of establishing days for organizational, social, advertising and religious purposes. First gredorian calendar was introduced in 1582 and julian calendar, implemented by Julius Caesar.
Size– 7’’ x 5’’
Bleed area– 0.125’’
Crop marks– 0.125’’
Margin– 0.5’’ and extra 0.75’’ for spiral
Packaging
It is to wrap the items to make them safe and clean. In ancient time it was used for natural materials. Now it is used to wrap the papers and other materials.
Size– 4’’ x 6’’,2’’x 6’’(folds)
Bleed area– 0.125’’
Crop marks– 0.0625’’
Margin– 0.5’’
File Folder
A folder that holds papers for association for protection. They are used to keep documents. They are used in offices, colleges, schools, institutes etc. it is developed by Meisburger. It consists of logo and address of the company.
Size– 9.5’’ x 8’’
Bleed area– 0.125’’
Crop marks– 0.0625’’
Margin– 0.5’’
Pocket– 4’’
Brochure
It is a document which can be folded in to templet, pamphlet or leaflet. The word brochure comes from the French word brocher. It can be distributed to put inside the newspaper. It usually consists of whole information about organization, images, logo etc. It is used in institutes, colleges, restaurants and many other places for the purpose of promotion.
Size– 8.5’’ x 11’’
Bleed area– 0.125’’
Crop marks– 0.0625’’
Margin– 0.5’’
Sizes of Bleed, Crop Marks, and Margin are varied design to design. Smaller designs need less size while bigger designs need more.
Design Team Head (ADMEC MULTIMEDIA)
So, we have seen the different sizes of stationery. Now, it is comparatively easy to make a good campaign for any company or a brand.
Author: Hi, I Shreya Varshney pursuing Graphic Master Plus course from ADMEC. This blog is a part of my Illustrator Project which topic was on “Flower Store” issued by Deepak Sir.
If you want to see more such stationery design ideas, just visit All Graphic Design Portfolio page.
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