A Logo is the face of any brand. It is the first thing that people see and remember that brand. Every designer must understand the different types of logos that represent the face value of any brand. Here we have come up with the top popular logo types with their examples.
Logo Speaks Louder Than Text
We all remember the images very well for a long time but it is hard to remember text. Same thing goes for logos. We remember brands with their logos instead their names. For example, if you heard about Apple, I’m sure your mind will think for two things. First the fruit and second will be surely brand Apple.
It is the logo that gives us a hint that we are talking about the Apple brand. I hope you all have seen its logo. Being the most valuable brand in the current era (as per the report by Interbrand), Apple’s visual identity exits because of its logo.
So, are you ready to get into the types of logo? Let’s start then.
Do you know who the father of logo design is?
The answer is Paul Rand, very well known as the Father of Logo Design.
He is among the top design artists who created the top logo designs for brands IBM, ABC, UPS, and NeXT.
Rand’s approach to logo design emphasized creating designs that were straightforward, easy to understand, and memorable. His goal was to craft logos that not only looked appealing but also effectively conveyed the essence and values of the companies they represented.
Types of Logos
- Wordmarks (Logotypes)
- Mascot Logos
- Letter marks (Monograms)
- Abstract Logo Marks
- Emblem Logos
- Pictorial Marks (Logo Symbols)
- Combination Marks
And the count begins here.
Top Types of Logos every Designer should know
1. Wordmarks (Logotypes)
The Wordmark is written in a text form that focuses on the brand name. It is written with stylish and professional fonts.
Examples:
- Coca-Cola: It is written in cursive font to give a timeless feel.
- Google: This simple logo is written with bright colors that reflect fun and accessibility.
Some other logos are Disney, FedEx, and Visa.
Do you know?
FedEx logo design comes among the world’s top 8 popular logos. It has received over 40 awards in the last 35 years – Ranking by Rolling Stone magazine.
2. Mascot Logos
This type of logo uses a character or mascot. It is ideal for family-friendly brands which give a friendly and approachable feel.
Examples:
- KFC: Colonel Sanders designed this logo and added a friendly and trustworthy image to the brand.
- Pringles: In the Pringles logo moustachioed character brings a playful vibe.
Other examples: Green Giant, Michelin, Smokey, Quakers
3. Lettermarks (Monograms)
Lettermark is best for those which brand names is too long and complex. It is created with initials or abbreviations of the brand name.
Examples:
- HBO: Its full name is “Home Box Office”. Lettermark presents simplicity and memorability.
- IBM: Its full name is “International Business Machines Corporation”. We all can see how lettermark gives a strong and classic typeface to convey professionalism in IBM logo.
Examples: CNN, H&M, 3M, BBC
4. Abstract Logo Marks
In Abstract type of logo unique shapes and designs are used. These shapes and designs symbolize the brand. Ideal for those who want uniqueness and versatility in their logo.
Examples:
- Adidas: In this logo, three stripes represent mountains and challenges.
- Pepsi: In the Pepsi logo, a circle with waves is used which shows energy and refreshment.
Examples: Nike, Target, Apple, Paypal
5. Emblem Logos
Another type is Emblem. In this type of logo, we use text and symbol together in single shape like a badge or crest. It gives a traditional or professional look. Best for schools and institutions which wants to give authoritative feel.
Examples:
- Starbucks: In Starbucks logo siren is use inside a circular frame which give feels classic and inviting.
- Harley-Davidson: This type of logo reflects strength and heritage.
Examples: Starbucks, Harley-Davidson, BMW, TOMS
6. Pictorial Marks (Logo Symbols)
Pictorial mark logo is created with images and icons which represent the brand name.
Examples:
- Apple: In this logo bitten apple is used to represent simplicity and innovation.
- Twitter: In this logo bird is used which signifies communication and freedom.
7. Combination Marks
Combniation marks combines text with a symbol or icon. We can use both elements alone or together to create brand value. Perfect for that brands which wants to give clear visual identity.
Examples:
- Lacoste: In Lacoste logo crocodile is used with text to give a strong association.
- Burger King: In this type of logo text is used within a symbolic burger shape.
Other Examples: Doritos, Rolex, Pizza Hut, Mastercard
The Best Tips to Make Your Logo are here!
Follow our ultimate guide to create a brand logo step by step.
Why Knowing These Logo Types Matters for You
- Brand Connection: Each type logo presents a different message. For example, wordmarks focus on the name. But we have Lettermark which is used when brand name is complex. Another is Pictorial marks. It is rely on imagery.
- Flexibility: Some brands require text with images so they use combination mark.
- Audience Impact: Mascots logos are used to make kids happy. Emblem shows trust and credibility.
How ADMEC Multimedia Institute Can Help You
Want to be a professional in logo design? ADMEC Multimedia Institute provides various types of Graphic Designing classes in which you can learn to design different types of logos and much more. At ADMEC, you will be able to learn from experts practically.
Start your journey with ADMEC and move into designing industry.
Similar blogs:
- 10 Famous Logos and their hidden meanings
- Practical approach to creating logos in Adobe Illustrator
- 8 Handy tips to design a logo for Graphic Designers
FAQs related to Logo Design
Q1- What defines a good logo?
ANS- A good logo means it is timeless, simple, and memorable.
Q2- What software do we use for logo designs?
ANS- Adobe Illustrator is a popular tool for designing logos globally. If you want to master logo designing skills, then you must think about Adobe Illustrator course in Delhi.
Q3- What are some design principles used in making logo designs?
ANS- Simplicity, memorability, and versatility should be in the logo. It should reflect the brand’s identity, and work well across different sizes and formats.
If you need logo ideas, take a look at Logo Ideas Portfolio.
Q4- How can I learn logo design in Delhi?
ANS- Logo designing is a part of graphic design training. You can learn it under any certificate or diploma programs.
Q5-Does ADMEC provides logo designing training in Delhi?
ANS- Yes, for more information about our courses and training methods, you contact us at 9811 818 122.
