At ADMEC, we make sure that every student from design courses get in-depth training in Commercial art and Visual grammar. These are two foundational pillars that every student needs for a successful career in Graphic design. In this blog, we have discussed about how we conduct commercial art and visual grammar training for graphic design course students at ADMEC. Make sure to read it till the end for better understanding.
Let’s start by understanding the role of learning commercial art and visual grammar.
Important of Commercial Art and Visual Grammar
In the current design education, software applications don’t form a complete skill set. It is the knowledge of visual composition, colors, typography, layouts, perspective, etc. that builds the actual skill set. If you look into the industry, people who are good in both visualization and software are in demand as compared to those who only operate certain software and tools.
So, if we neglect the visualization part and spend time on mastering software apps only then it would be a very big mistake. Our institute understands this very well. Because of this, we have included a dedicated module on commercial art and visual grammar to teach students the actual graphic designing.
Even if you see in schools, young learners are introduced with the subjects like fine arts and visual design from Class 5th. This develops their mind and brings creativity in them.
We can understand the role of Creativity in the words of Albert Einstein:
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
Source: Creativity Quotes on teambuilding.com
Commercial art and visual grammar are the fuel of the creative mind. If you have these two then your artistic mind will work better in its full capacity for sure.
Let’s talk about individual one.
1. Commercial Art or Advertising Art
One of the main reasons why there is a need for graphic designers is advertising or advertisements. They prepare advertisements for the brands and attract audience for business. For a successful advertisement, designers should have a sound knowledge of advertising art which is also known as commercial art. It is the field of study which covers various principles and techniques to create commercial designs. These designs influence consumers to buy a product or service from businesses.
Key Highlights of Commercial Art Training at ADMEC
At ADMEC, there are 2-3 sessions in a week for fine arts and commercial art training. These classes are mandatory for all diploma course students. We conduct them by our art director Promila mam who has experience of advertising art for more than 15 years.
She says that:
“a designer without knowing commercial art is just an operator of few applications; nothing more than that!”
Let’s talk about the topics we cover in our training.
There are so many important topics; the most important one of them are:
- Various types of advertising mediums
- Important design stages
- Compositing objects together
- Illustration Techniques
- Designing portraits and landscape
- Understand types of packaging
- Planning of brand identity campaign
- Storyboarding for the animated projects
- And many more to include.
We give emphasize on Typography as it plays an important role in commercial art. Typeface knowledge assists a designer in every type of project. Our sessions bring different type of exercises to let students understand right font selection along with color combination.
Students also become familiar with the process of deciding on design objectives and planning part. They get to understand the process of finding solutions based on the client briefs and meet specific requirements. We do all this through our practice projects. These projects are issued by the software faculty and combines the software with commercial art. This is how an actual designer works in the industries like advertising, publishing, and marketing.
2. Visual Grammar and Its Importance
Visual grammar is related to set of rules that governs the formation of different elements of design. These elements of designs include colors, shape, form, texture, etc. You can understand it like every design speaks and conveys a message to us. Those who understands its language are designers with good sense of visual grammar.
Key Highlights of Visual Grammar Training at ADMEC Multimedia
Training of visual grammar is also a significant part of every diploma course at our training institute. We include it for our online courses as well. Knowledge of visual grammar develops a sense of making balanced compositions in students.
Some of the major topics that we cover under our visual grammar sessions are:
Elements of Design
Elements builds the designs and they are crucial to know for students. We conduct practical training them. It includes giving knowledge of lines, colors, shapes, texture, space, typography, and form. All these are the building blocks of any design.
Principles of Design
Principles can’t be changed in any way. Similarly, we have some design principles in our creative field. Here they are: balance, contrast, hierarchy, alignment, movement, repetition, rhythm, unity, white space, etc.
Visual Hierarchy
Under this topic, students learn to place the layout strategically to guide the viewer’s eye.
Composition and Layouts
It is really important to compose well. Under it, we cover sessions on grid systems, symmetry, and the ratio of layouts. This helps students to create aesthetic compositions that become eye-pleasing.
Visual Storytelling
Through visual storytelling, students get the skill of making a story by layouts.
Let’s take a look at our top courses that include special modules on commercial art and visual grammar.
Top Courses at ADMEC Covering Commercial Art & Visual Grammar Training
Graphic Design & Advertising Diploma
First in the list are our courses in graphic design. These include diploma type which are 6-18 months long. They cover both software training and regular sessions on commercial art and visual grammar. Digital painting and canvas painting sessions are also a part of it. Various special workshops are held every month to cover special topics like type of thinking, top designing legends, etc.
UI UX Design Diploma
Another series is of our UI UX diploma courses. Whether we take UX research sessions or UI basics, every segment requires the visual foundation. Thus, we include special sessions for all of our UI UX course students on visual grammar.
Post Production Diploma
Next is the list of our courses in post production. Storyboarding and design stages are two most important topics that we cover for all our video editing and post production students.
Animation Programs
Storyboarding, composition, figure study, perspective, shading, drawing, etc. are very important topics to study for students of animation. Thus, all of our students in 2D & 3D animation courses learn them all under special 3 days visual basics classes.
Conclusion Remarks
So, no doubt learning commercial art and visual grammar is important. From school to professionals’ industries, design education with commercial and visual grammar is necessary everywhere. And it is equally important to decide a correct program for you. There are many types of programs as listed above. Each type is unique in itself. All of our courses ensures that students develop a designing sense to handle design problems give solutions easily. So, make a choice and start learning today.
