SEO or Search Engine Optimization is a very comprehensive subject to talk. And to become a professional Internet Marketing Expert you need advanced level of training and some tips and tricks. In this article we will focus on all the essentials On-Page SEO implementations that we learned from my more than 10 yrs of teaching and working experiences. I would specially emphasize on very practical On-Page SEO techniques over here.
Introduction to SEO
SEO is a strategy to get better ranking to our website. SEO is not software, which covers up some tools or menus etc… SEO is considered as a necessity for getting top position on search engines.
Types of SEO
There are three types of SEO used in the industry; below we are briefly describing each of the form:
White Hat SEO
It is the most ethical form of SEO. This form of SEO is use to increase the page rank of a website in organic search in SERP (search engine result page). Each and every rules and policies of search engines get obeyed in this process. The main focus is on the uniqueness of the content. SEO experts use some techniques like writing keyword rich content, link building, keyword analysis and back link building. This SEO technique is the safest way of doing SEO without any risk of getting ban by the search engines.
Black Hat SEO
It is the most unethical way of doing SEO; it breaks all the rules ad policies of search engines. This mostly happens when webmaster want to take their website into a new level they use some techniques to increase their page rank in the search engine result. This is the easiest way to increase your page rank by doing stuffs like keyword stuffing, cloaking, invisible text doorway pages, spam pages, etc. But the effect of Black Hat SEO is temporary, the search engine can catch anytime that the website is using black hat SEO. And whenever it finds such things, search engine do only one thing ban that website permanently for using unethical practices.
Grey Hat SEO
This is the middle way most people take. In this process techniques are follow in such a way that few rues of search engine gets obeyed and some are broken. It is mostly done in order to get more traffic. It is not completely viewed as black hat SEO, it is a solution taken to avoid the situation of getting banned by the search engines.
Why On-page SEO Matters?
Generally this is one of a big questions on promoters mind, why is on-page SEO important? So I am trying to clear this question. See every website owner needs business from the website by showing his or her website on search engines by good search engine optimization and internet marketing. On-page SEO is like a right hand of SEO because search engines love those websites which are well planned according to on-page SEO.
Points to Keep in Mind for better On-page SEO
Best on-page SEO tips and tricks given below:
Domain Name
Domain name is very important. There are two main factors for domain name.
- Keyword in domain (web-development-institute, graphic-design-institute etc…)
- Brand name in domain (ADMEC, Google, Yahoo etc…)
First think if you are targeting particular any keyword, that keyword can use in domain. For example- https://www.admecindia.co.in. Before using ‘admecindia‘ was not a brand just a keyword, after use this keyword in domain, finally you get a brand name with keyword. So you can optimize this keyword easily, because this keyword use in domain name.
If you are planning a brand name likes (ADMEC), ADMEC is not a keyword just a name. So you can do it. Using brand name in domain it is not harmful for SEO because search engines like brand because mostly users like brands by their name.
Page Name
Page name is really an important factor to take in consideration by the majority of SEO experts. Mostly web designers create pages like: index.html, about.html, services.html and contact.html and this is absolutely wrong according to SEO. By convention default page must have its name as “index” but other pages we can change to get maximum SEO benefits. We target very important keywords in page name or URL name for example about-multimedia-institute.html. Here “about” indicates that this page contains information about a brand while “multimedia institute” is a keyword.
Image Optimization
Actually search engines do not like images, video or flash. So this is big question why do you do image optimization in SEO? Ok when we use image in HTML page with {img src=”” / tag (img src=”abc-folder/web-image.jpg” alt=”web image samples” /)} always remember don’t forget alt attribute. Alt attribute is an important tag. Some web designers have a question, why we do use alt? If the image will not display in browser, that time alt attribute text display given by you.
- First you should give proper and relevant name to an image. For example if you are giving image name (web header 02.jpg, png or gif) and (web_header_02.jpg, png or gif) this is terrible for SEO, right way is (web-header.jpg, png or gif).
- And when any user will search images in search engines (Google, Yahoo, MSN etc…), if the keyword has matched your alt attribute than search engines will display your image that time. So as a final point we don’t leave blank any alt.
Title
Title: officially title tag is not a part of the Meta tag but its use is really very important. All HTML pages have requirement for this tag. This tag is very important and use in the majority as essential keywords inside the tag. You can define 60 to 70 characters with space. The title tag markup looks like: .
- The Title tag provides two benefits, 1st it displays on user’s browser and 2nd in search engines results pages.
Meta Tags
Meta Tags are not a supernatural solution but its help make sure your website. This tag is hidden and presented inside the section.
Meta Description
Meta description tag is main tag according to SEO. It provides a short description of the page in search engines. It is possible if your description matches from that page. Description is a summary of page content, so don’t use unnecessary text inside the description. Description length is 120 to 140 characters with space.
Keyword Meta Tag
This is very useful but usually the major search engines do not use meta keyword for evaluator the text of the page. So you can target best keywords from the page content and use inside the meta keyword. We can use 4 to 6 keywords in this tag.
Robot Meta tag
Robot meta tag an important part of SEO. There are two main parts.
- Robot meta tag
- Robots.txt
Robot meta tag
Robot meta tag is available inside the session. Robot meta tag are 4 types.
Index, follow(). This is common robot meta tag; regularly web designers use this tag. The purpose of this tag, the spider will index whole website. The spider will not only index your first web page excluding also other web pages.
No index, follow(). We use this meta tag for the spider will not look at this page but crawl through the take a break of pages on your website.
Index, no follow(). This means you are telling the spider, that he will not give the impression of being at this page and stop there.
No index, no follow(). This robot meta tag will help you if you want to your web page or website, spider is not look at this page or nighters crawl throughout the rest of pages on your website.
robots.txt
We can say about robots.txt is a part of on-page SEO. This is very helpful, because we want to stop particular some html pages, images and image folder also. That time robots.txt will help you. This is very easy way to stop images or html pages. The major search engines (google, yahoo, msn etc…) read robots.txt file.
A robot would like to visit website URL for example:
https://www.admecindia.co.in/. It will confirm first
https://www.admecindia.co.in/robots.txt, and get:
User-agent: *
Disallow: /
“User-agent: *” this section applies all robots and the Disallow: / inform the robot that should visit any pages of the website.
Heading Tags
Heading tags are very helpful measurement in SEO. There are sixheading tags in HTML (H1, H2, H3, H4, H5, and H6). The use of heading tags are heading or subheading according to order of headings. Mostly we use only tree tags (H1, H2 or H3). H1 tag is big tag an HTML. According to HTML and search engines the H1 tag is very valuable tag. So we use H1 tag only one time in an HTML page. The H1 tag is very important tag, so try to use a keyword inside the H1 tag. If you are using keyword inside the H1 tag, this means you are telling the visitors or search engines spider that text is very important.
- After H1 we will discuss about H2 tag.
- H2 tag come on second number position, so we use H2 tag for subheading.
- H2 tag we can use three to four time in a page. Don’t try to use more than in a page.
- H3 heading tag is use for sub-section of secondary heading.
- If you are using h3 heading tag, this means represent different subdivision of content.
Link Title
Link title is the most important part of on-page SEO. Using link title, we get two benefits.
- User Friendly – User friendly means 100% web sites have links. When user come at links, the link title display and link title also help the user what kind of information in this link?
- Search Engines Friendly – According to SEO link title is compulsory. We use best keyword in link title. This way is get better keyword density, helpful for optimization time.
Example:{a href=”online-training-institute.html” title=”best online institutes”} Online Training
In this example we have a link like Online Training and create a link or giving link title also. So the benefit is best online institutes this is a keyword who put on link title tag, search engines like this and defiantly improve your ranking. Finally we will not left any link without title tag. Every links are important.
Content
I think content is soul of SEO. The role of content is most important because the major search engines are love websites who have best unique content. Content is so essential, because content improves the keyword density. If you add a content using keyword density, the search engines give better response. Remember the time of written content don’t forget using main keywords or keyword phrase.
Keyword Density
Keywords plays an important role in SEO. They are the elements which are match against the search strings in search engine result. Keyword selection is a very important point to remember, because if the keyword selection is good then the optimization of your webpage targeting those keywords will be fruitful otherwise your time will be waste. There are many ways which you can use to select an appropriate keyword for your webpage.
- First do an analysis of keyword which are searched by the users the most in search engine
- then go through the keywords your competitors have taken and finally select a keyword which you think describes your website the best.
- Your page must contain keyword density approx. 2% – 3% meaning if you have 500 words in your page and want to promote a keyword “on page seo” then your page must have this keyword 10-15 times.
Important Tools for On-page SEO
Below we are giving some name of the tools & websites which are mostly used by the SEO experts
WooRank– This is a free premium tool that provides an instant website review.
SEO Quake– It is a Mozilla Firefox add-on. You can download and install it from Mozilla browser.
YSlow– Very useful tool to know about your web pages’ sizes, httprequests, and total linked CSS & JavaScript etc. It gives ranking to your pages too. Try to maintain it to A always.
W3C Validator– Validate your site using w3c validators online tool available at http://validator.w3.org/
HubSpot’s Marketing Grader-This tool provides much deeper analysis of your website’s online marketing strategy.
SiteTrail– This is an all round website analysis tool.
Traffic Travis– This tool gives a quick overview of your website’s On-Page SEO.
SEO Workers– This tool also gives an analysis of your site.
Lipperhey– This tool gives a summary view of your website which includes technical, SEO, and popularity scores.
SpyderMate– Two most useful tool of this site are the scorecard and the auditor.
DIYSEO SEO Report Card– This tool offers a website grader free of cost which analyzes a site and shows its finding in a SEO report card.
Seoptimer– It is a free SEO analysis tool which investigates a given URL’s On-Page ranking factors in SEO.
Free SEO Analysis– This website provides the full SEO audit report of the website.
Summary
Search Engine optimization is the most talk about topic in today’s online world. Every website wants to be on the top of the search engine result page. But how to increase the rank of a website? The answer is SEO. SEO is a technique used by the experts where few steps are taken to increase the ranking of a webpage. In this article we have explained each and everything about On-Page SEO. There are very few institutes who are giving proper knowledge of SEO.
To fill this blank space ADMEC Multimedia institute comes with a course called SEO Master where faculties give the in-depth knowledge of the SEO. Students get to learn each and every aspect of On-Page & Off-Page SEO, they also gets to learn tips and tricks which are helpful in increasing a page rank of a webpage by ethical ways. To get complete comprehensive infomation regarding the our courses go through our Digital Marketing Courses.
Presentations on Slideshare
Secrets to Succeed in Internet Marketing & E-Business
Secrets to Succeed in Internet Marketing & E-Business from ADMEC Multimedia Institute
On-Page SEO Optimization
On-Page SEO from ADMEC Multimedia Institute
